Grail Insights Teams Up with South African Tourism to Discuss Tourism Investment Strategies: ITB Asia, Singapore, October 2019

By Grail Insights Newsroom | August 8, 2019

Vivek Neb, Managing Director at Grail Insights, will be speaking at ITB Asia in Singapore, October 16-18, 2019. He will be joined by Bashni Muthaya, Chief Strategy Officer of South African Tourism.    

Internationale Tourismus-Börse (ITB) is where Asia Pacific's leading travel companies and emerging players meet with top international buyers from the MICE market, Leisure and Corporate Travel markets.    

The theme of the session is helping tourism boards and DMOs maximize ROI. Vivek will be sharing Grail's proprietary Tourism Investment Framework. As part of the discussion, he will be presenting a case study alongside longtime client, South African Tourism (SAT).    

With close to two decades of experience, Vivek is a renowned business leader advising clients across APAC, Africa and the Middle East. Vivek’s consulting inspires his audience to evolve and thrive by translating their aspirations into growth. Prior to ITB Asia, Vivek also presented at ITB Travel Meet, Malaysia. While there he shed light on changes in traveler behavior in Malaysia and globally. In his warm, anecdote-filled talk, Vivek discussed aggregation, collaboration, and sophistication that is shaping the value chain. Vivek’s whitepaper on Tourism Investment Strategies was recently published by Travel and Tourism Association (TTRA) and presented at TTRAs annual conference held in Melbourne.    

“I am excited to be a speaker at this landmark ITB," says Vivek. " I look forward to sharing an agile, always-on approach to DMO marketing strategy, formulation, and execution. Grail's Tourism Investment Framework considers both the potential of source markets and the destination’s ability to 'win.’ Ours is a data-driven, dynamic model for resource allocation across different markets and channels.”    

About Grail Insights

Grail Insights is a strategic insights consultancy helping clients seize opportunities and respond decisively to market change by applying insights to any aspect of their business.