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GRAIL INSIGHTS’ SVETLANA GERSHMAN TO SPEAK AT MRMW ON FOSTERING RESILIENCE IN THE MARKET RESEARCH COMMUNITY

By Grail Insights Newsroom | March 25, 2021

Grail Insights’ Svetlana Gershman will be a featured panelist at the Market Research in the Mobile World, North America conference, April 20-22, 2021. The focus of this year’s MRMW conference is Boosting Resilience Through Innovation. The panel discussion will address various ways in which market research associations are supporting the MR community in challenging times.

Svetlana Gershman, Director at Grail Insights and President of the board of directors for Puget Sound Research Forum (PSRF), will share her perspective on the state of the industry, as well as her experience supporting local market research professionals as part of the PSRF.

“The past year was a challenge for many insights professionals. But we’ve learned a lot by having to quickly pivot to support our clients, stay agile in our research methods, and think quickly and creatively,” says Gershman. “Necessity is the mother of invention, right? At PSRF, we had to get creative in finding ways to support networking and educational opportunities to our members. I believe some of the adaptations of 2020 will be the best practices of tomorrow,” she added.

If you’d like to connect with Svetlana to learn more about how professional associations are supporting the MR community, reach out at hello@grailinsights.com

About MRMA

MRMW is the largest and most prestigious global conference series focusing on mobile, innovation and high-tech marketing research. Trusted by over 5,000 participants around the world, MRMW conferences are considered the industry’s gold standard and a must-attend event for research professionals every year.