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Grail Insights’ Smisha Samra A Featured Panelist in Webinar on Insights Leadership and Stakeholder Engagement

By Grail Insights Newsroom | July 25, 2019

Grail Insights Director, Smisha Samra was a featured panelist in a webinar series on strategies for insights leadership, hosted by Insights Association. During the webinar, Samra focused on the importance of planning for insights activation throughout the entire research process, not just once the project is completed. She introduced what she called a “Fitness Plan for Insights,” a multiphase approach to gaining stakeholder consensus, staying agile and activating insights. You can find out more about the Insights Fitness Plan in this IA article “A New Way of Engaging Stakeholders: From Design to Deliverables.”