Can Your Insights Team Help Non-Commercial Functions?  Grail Insights Director to Speak on the Need for Insights in Corporate Support Functions at IA Converge: December 10-11, 2019, Los Angeles

By Grail Insights Newsroom | October 18, 2019

Michele Sachar, Director at Grail Insights, will be speaking at IA Converge, December 10-11, 2019 in Los Angeles. IA Converge is a professional forum sponsored by Insights Association , that brings together experts in digital analytics, data science, consumer insights, and market research.

Sachar will be focusing on how skills traditionally used by strategy, insights, and business analytics groups can help finance and other support functions move from standard reporting to value-added insights generation. She’ll demonstrate how organizations can leverage data-backed insights by transforming their support functions into bonafide business partners. Grail Insights’ work with a global cosmetics company will serve as a case example for how to transform a finance group from a business support role to an insights CoE.

“Successful brands are now making informed business decisions by leveraging their internal data to gain additional insights,” says Michele. “Nowadays companies need more than just basic reports or dashboards to get a pulse on their business.”

With over 15 years of experience, Michele leads the Strategy, Insights and Transformation initiatives for her clients in the United States. She began her career at Price Waterhouse as a strategy consultant in the field of Entertainment, Media and Communications, where she led projects such as market and capabilities assessments, strategic plans, and process improvement and redesign. She subsequently held positions at NBC in Quality and at Lifetime Television in New Media.

About Grail Insights

Grail Insights is a strategic insights consultancy helping clients seize opportunities and respond decisively to market change by applying insights to any aspect of their business.