How FMCG & Retail Can Win in Price-Sensitive Markets

How FMCG & Retail Can Win In price-sensitive markets

In price-sensitive markets, FMCG and retail marketing often resort to short-term, volume-driving strategies. These marketing tactics can help regain lost share, recruit new customers, clear stocks, and generally stimulate purchase. But price-off initiatives have long-term consequences. FMCG marketers are seeing eroding margins and weakening brand affinity in markets like South Africa, where disposable incomes are shrinking and consumer decisions are increasingly cost-driven.

Some brands are finding ways to build consumer-brand relationships instead of relying solely on quick-hit pricing tactics. Learn more about brand-building strategies that work in a price-sensitive market like South Africa.

What's in this eBook?

Take a deep dive into the consumer landscape of South Africa to see how market forces are driving companies into reactive, mark-down strategies just to stay competitive. Then see how some brands are responding with re-energizing branding initiatives.

Is your market caught in a margin eroding spiral? Grail Insights has deep expertise in monitoring markets and understanding what drives consumer decisions. Let us help you crack the code on market forces that impact your customers’ behavior.

Contact us at hello@grailinsights.com