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How Competitive Monitoring Helped a Global Media Company Build a Winning Strategy

How Competitive Monitoring Helped a Global Media Company Build a Winning Strategy

CHALLENGE

With media and entertainment companies fighting for consumer attention, a winning competitive strategy is essential. Without a full understanding of other players, it’s like shooting arrows while blindfolded. Our client was advising a global media and entertainment company on how to win in a hyper-competitive market. There were lots of new entrants and innovative consumer offerings.

Our client needed to get a handle on what technologies competitors were successfully using. More than that, they needed to know why. Based on the usage, what was the competitive play? If we knew what their competitors were up to, we knew we could help them build a strategic roadmap and win in this rapidly evolving environment.

APPROACH

We started with competitive benchmarking. Our proven competitive benchmarking framework includes a combination of extensive secondary research and in-depth interviews with industry experts. The Grail team scanned competitors’ blogs, profiling nearly 300 technologies and tools. We then assessed which ones are helping media and entertainment players boost their business processes and how. We also analyzed news and industry blogs. This shed light on competitors' past growth trends and future direction, in terms of hiring resources and acquiring assets.

Next up were expert interviews. These proved crucial to revealing the reasons behind certain strategic moves. Our experts provided non-public information that lent depth and nuance to a winning strategy.

"Grail's competitive benchmarking framework is a great tool to gather essential information about best practices of peers. The competitive intelligence insights served as a great starting point in the business improvement journey for our client."

Director, Management Consulting Firm

RESULTS

Rather than blindly hand over our findings, we built a framework for decision making. This included comparing and contrasting the stages of content production workflow. This allowed our client to weigh the advantages and disadvantages of various approaches. The framework guided the client in the creation of new processes. It was a winning strategy that boosted both efficiency and impact.

Grail Insights helps companies build a winning strategy by leveraging competitive insight. We'd love to help you sharpen your competitive edge. Reach out at hello@grailinsights.com

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