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How Amazon’s Private Label Strategy Changes the eCommerce Playbook

How Amazon's Private Label Strategy changes the e-commerce playbook

Amazon’s private label strategy is posing a new challenge for its e-commerce partners. Brands across categories are waking up to find Amazon is both their partner and their rival. Companies need a new playbook to compete with Amazon’s private label strategy.

Find out what you’re up against, and what you can do to survive and thrive in the age of Amazon.

What’s in this eBook?

How Amazon became the world’s most valuable brand

What a product search on Amazon really looks like

Why badges and reviews work

How Amazon positions its labels for optimal discovery

What brands need to do to stay competitive on Amazon

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