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Consumer Privacy in the Age of Hyper-Connected Technology and IoT

Consumer Privacy in the hyper-connectivity Era

By Grail Insights | November 15, 2019

THE INTERNET OF THINGS PROMISES SAFETY AND CONVENIENCE, BUT WHAT ABOUT DATA PRIVACY?

Billions of Internet-enabled devices are collecting and sharing personal data. That means data about you and the environment around you. From toothbrushes to refrigerators, smart devices are making our lives simpler and safer. But what about data privacy.

In October 2019, Grail Insights conducted a survey of 1,069 UK consumers. We wanted to understand how consumers felt about Internet-enabled devices. Is the Internet of Things transforming our lives, and if so, is it for the better.

We learned consumers may be more willing to put their data privacy concerns aside when they see a clear benefit. For example, security devices that offer home safety. Find out more about consumer privacy in the hyper-connectivity era in this primary research-driven infographic.

Here's What You'll Get:

Key opportunities by generation (Millenials versus Baby Boomers)

What are the underlying consumer concerns

What smart devices are considered most valuable

What consumers think companies are doing with their data

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Reach out to learn more about this study and how to build consumer trust in the age of IoT.  Contact us at hello@grailinsights.com