Economists will be writing about the COVID-19 impact for years to come. While the current economic uncertainty might seem unprecedented, we've seen some of the world’s greatest companies go through dark economic periods. They not only survived but thrived. Some did so through smart acquisitions or increased customer-centricity. Some kept their eye on the prize through R&D investments and product innovations. And others made bold decisions to alter their pricing strategy.
The hard reality is that many companies, indeed whole industries, will be slow to recover from the COVID-19 global economic crisis. Sectors and markets are being unevenly affected. Consumer cohorts are subject to different impacts, financially and emotionally.
Nonetheless, we think there is a lot to learn from past economic crises and how companies rose to meet their moment and set a course for future success. Find out more about winning strategies for bouncing back after recessions.
How companies like Apple, Starbucks, and Samsung responded to and emerged from crises like the '08 recession, the Asian financial crisis, and the dot-com bubble
7 strategies to survive and thrive in an economic downturn
Key takeaways for resilience in the age of COVID-19
If you'd like to talk about how to apply these strategies to your business, email us firstname.lastname@example.org