What We Think | Qualitative Market Research | Grail Insights

Home / What We Think

What We Think

Stay up to date with our latest thinking and help yourself to our free reports

Insight is everywhere. Action is everything.

UX RESEARCH CASE STUDY: How User Experience Research Helped A Product Team Boost Buyer Confidence

UX RESEARCH CASE STUDY: How User Experience Research Helped A Product Team Boost Buyer Confidence Success Story

Professional Services
Understand Customers

UX RESEARCH CASE STUDY: How User Experience Research Built A Better Fintech Product

UX RESEARCH CASE STUDY: How User Experience Research Built A Better Fintech Product Success Story

Financial Services
Understand Customers

Add Cross-Cultural Research to User Experience Research & Connect with Global Consumers

Add Cross-Cultural Research to User Experience Research & Connect with Global Consumers Perspective

Monitor Markets
Understand Customers

COVID and Travel Ecosystem Revival Strategy at ITB India Virtual 2021

COVID and Travel Ecosystem Revival Strategy at ITB India Virtual 2021 Webinar

Monitor Markets
Travel & Tourism

Pulling Back the Curtain on E-commerce With Real-time Dashboard Monitoring

Pulling Back the Curtain on E-commerce With Real-time Dashboard Monitoring Success Story

Business Process Insights
Consumer & Retail

Building Predictive Models for FMCG Innovation Success

Building Predictive Models for FMCG Innovation Success Success Story

Assess Opportunity
Consumer & Retail

Boosting Negotiation Leverage in Low Data Availability Markets

Boosting Negotiation Leverage in Low Data Availability Markets Success Story

Healthcare
Monitor Markets

Building a Regulation Compliant Go-to-Market Strategy for FinTech Expansion

Building a Regulation Compliant Go-to-Market Strategy for FinTech Expansion Success Story

Monitor Markets
Technology & Telecom

Finding Perfect-Fit Partners for a Leading Manufacturer

Finding Perfect-Fit Partners for a Leading Manufacturer Success Story

Business Process Insights
Industrial

The COVID-induced Metamorphosis of MICE Travel at MICE Show Asia 2020

The COVID-induced Metamorphosis of MICE Travel at MICE Show Asia 2020 Webinar

Monitor Markets
Travel & Tourism

Transforming a Customer Panel into a Goldmine of Insights

Transforming a Customer Panel into a Goldmine of Insights Success Story

Financial Services
Understand Customers

Digitalization of Tourism: COVID and Beyond at ITB Show Asia 2020

Digitalization of Tourism: COVID and Beyond at ITB Show Asia 2020 Webinar

Monitor Markets
Travel & Tourism

Building an Innovation Process That Keeps Pace With Revenue Opportunities

Building an Innovation Process That Keeps Pace With Revenue Opportunities Success Story

Business Process Insights
Healthcare

How Competitive Monitoring Helped a Global Media Company Build a Winning Strategy

How Competitive Monitoring Helped a Global Media Company Build a Winning Strategy Success Story

Monitor Markets
Professional Services

Choosing the Right Blend of Economic Indicators to Guide Your Growth Strategy

Choosing the Right Blend of Economic Indicators to Guide Your Growth Strategy Report

Business Process Insights
Monitor Markets

How Dashboards Organize Your Data for Better, Faster, Easier Reporting

How Dashboards Organize Your Data for Better, Faster, Easier Reporting Success Story

Business Process Insights
Consumer & Retail

COVID-19 CONSUMER BEHAVIORS THAT WILL STICK AND WHY

COVID-19 CONSUMER BEHAVIORS THAT WILL STICK AND WHY Perspective

Consumer & Retail
Understand Customers

Tracking Ecommerce Competitors in a Battle of the Beverages

Tracking Ecommerce Competitors in a Battle of the Beverages Success Story

Consumer & Retail
Monitor Markets

7 Signs You Need a Dashboard Strategy

7 Signs You Need a Dashboard Strategy Perspective

Business Process Insights
Maximize Knowledge

Using Bespoke Secondary Research to Build a Multi-Market Expansion Strategy

Using Bespoke Secondary Research to Build a Multi-Market Expansion Strategy Success Story

Monitor Markets
Technology & Telecom

10 Innovations Reshaping the Future of Luxury

10 Innovations Reshaping the Future of Luxury Report

Consumer & Retail
Understand Customers

The Road to Recovery: Strategies to Revive MICE Travel in a Post-COVID World

The Road to Recovery: Strategies to Revive MICE Travel in a Post-COVID World Ebook

Monitor Markets
Travel & Tourism

The Future of Virtual Whiteboarding: How to Collaborate, Now & for the Long Term

The Future of Virtual Whiteboarding: How to Collaborate, Now & for the Long Term Report

Assess Opportunity
Business Process Insights

Black Lives Matter and How 5 Brands are Responding with Purpose

Black Lives Matter and How 5 Brands are Responding with Purpose Perspective

Consumer & Retail
Understand Customers

Harnessing the Positive Habits of Remote Work: Q&A with Work-from-Home Rookies

Harnessing the Positive Habits of Remote Work: Q&A with Work-from-Home Rookies Perspective

Assess Opportunity
Business Process Insights

10 Ways Organizations Can Stay Flexible and Remote When the Office Reopens

10 Ways Organizations Can Stay Flexible and Remote When the Office Reopens Perspective

Assess Opportunity
Business Process Insights

How COVID-19 Changes How We Work Forever: 5 New Worker Personas

How COVID-19 Changes How We Work Forever: 5 New Worker Personas Infographic

Business Process Insights
Maximize Knowledge

How Luxury Brands Are Staying Relevant in the Age of COVID-19

How Luxury Brands Are Staying Relevant in the Age of COVID-19 Report

Consumer & Retail
Understand Customers

7 Winning Business Strategies For A Global Economic Crisis

7 Winning Business Strategies For A Global Economic Crisis Report

Monitor Markets
Understand Customers

How COVID-19 is Altering the Consumer Journey: 3 New Paths to Purchase For a Changed World

How COVID-19 is Altering the Consumer Journey: 3 New Paths to Purchase For a Changed World Perspective

Assess Opportunity
Understand Customers

Life After Lockdown: Q&A With Grail Insights, Beijing

Life After Lockdown: Q&A With Grail Insights, Beijing Perspective

Maximize Knowledge
Monitor Markets

Insights in the Time of Coronavirus: 5 Strategies For Insights Professionals & Their Stakeholders

Insights in the Time of Coronavirus: 5 Strategies For Insights Professionals & Their Stakeholders Perspective

Assess Opportunity
Monitor Markets

Business Process Insights Saves Compliance and Regulatory Millions in Fraud Loss

Business Process Insights Saves Compliance and Regulatory Millions in Fraud Loss Success Story

Business Process Insights
Technology & Telecom

Tourism After COVID-19: Consumer Research Points to a Slow and Uneven Recovery

Tourism After COVID-19: Consumer Research Points to a Slow and Uneven Recovery Report

Monitor Markets
Travel & Tourism

Using Business Process Insights to Improve Vendor Metrics for Procurement and Supplier Management

Using Business Process Insights to Improve Vendor Metrics for Procurement and Supplier Management Success Story

Business Process Insights
Technology & Telecom

Is Facebook’s Libra the future of digital currency?

Is Facebook’s Libra the future of digital currency? Perspective

Technology & Telecom
Understand Customers

Building an Innovation Pipeline in a Disruptive Category

Building an Innovation Pipeline in a Disruptive Category Success Story

Healthcare
Monitor Markets

Consumer Privacy in the Age of Hyper-Connected Technology and IoT

Consumer Privacy in the Age of Hyper-Connected Technology and IoT Infographic

Monitor Markets
Technology & Telecom

Break Up Big Tech? New Research Shows Consumers Can’t Agree

Break Up Big Tech? New Research Shows Consumers Can’t Agree Report

Technology & Telecom
Understand Customers

How FMCG & Retail Can Win in Price-Sensitive Markets

How FMCG & Retail Can Win in Price-Sensitive Markets Ebook

Consumer & Retail
Monitor Markets

Business Process Insights For Finance Operations

Business Process Insights For Finance Operations Success Story

Business Process Insights
Technology & Telecom

How Amazon’s Private Label Strategy Changes the eCommerce Playbook

How Amazon’s Private Label Strategy Changes the eCommerce Playbook Ebook

Consumer & Retail
Understand Customers

How Pharmaceutical Companies are Empowering Consumers through a Patient-Centric Approach

How Pharmaceutical Companies are Empowering Consumers through a Patient-Centric Approach Infographic

Healthcare
Maximize Knowledge

5 THINGS UK MARKETERS SHOULD KNOW ABOUT HOW CONSUMERS USE CBD

5 THINGS UK MARKETERS SHOULD KNOW ABOUT HOW CONSUMERS USE CBD Report

Consumer & Retail
Healthcare

How far is too far in design innovation?

How far is too far in design innovation? Success Story

Consumer & Retail
Understand Customers

With Big Tech Under Fire, Brand Authenticity is the ‘Trust Bump’ Companies Need Most Report

Financial Services
Technology & Telecom

Why Relentless Preparation is the key to M&A and New Market Entry

Why Relentless Preparation is the key to M&A and New Market Entry Perspective

Assess Opportunity
Monitor Markets

The CBD Revolution: Top 10 Reasons ‘Mood Management’ Brands Should Brace for Impact

The CBD Revolution: Top 10 Reasons ‘Mood Management’ Brands Should Brace for Impact Report

Consumer & Retail
Healthcare

NEW RESEARCH SHOWS DATA BREACHES HAVE A RIPPLE EFFECT ON CONSUMER TRUST

NEW RESEARCH SHOWS DATA BREACHES HAVE A RIPPLE EFFECT ON CONSUMER TRUST Report

Financial Services
Technology & Telecom

Brand Engagement Strategies in Personal Care Ebook

Consumer & Retail
Understand Customers

Winning your customers’ hearts through emotional branding

Winning your customers’ hearts through emotional branding Perspective

Consumer & Retail
Understand Customers

Building Muscle Connection Between Actionability and Activation

Building Muscle Connection Between Actionability and Activation Webinar

Activate Sales
Maximize Knowledge

Are Your Customer Personas As Agile As Your Actual Customers?

Are Your Customer Personas As Agile As Your Actual Customers? Perspective

Activate Sales
Understand Customers

Winning An Oscar . . . For Your Brand Perspective

Consumer & Retail
Understand Customers

Stop Telling Your Story. Tell Your Customer’s.

Stop Telling Your Story. Tell Your Customer’s. Perspective

Activate Sales
Understand Customers

5 Marketing Lessons from the Fyre Festival

5 Marketing Lessons from the Fyre Festival Perspective

Travel & Tourism
Understand Customers

How AI is Transforming Healthcare & the Companies Behind the AI Revolution

How AI is Transforming Healthcare & the Companies Behind the AI Revolution Infographic

Healthcare
Monitor Markets

Why Agility is the New Decision-Making Mantra

Why Agility is the New Decision-Making Mantra Perspective

Maximize Knowledge
Monitor Markets

Wealth Management Firm Redesigns Offerings to Maximize Revenue

Wealth Management Firm Redesigns Offerings to Maximize Revenue Success Story

Financial Services
Understand Customers

Driving Growth Markets and Renewing Relevance for Mature Brands

Driving Growth Markets and Renewing Relevance for Mature Brands Success Story

Assess Opportunity
Healthcare

Digital Healthcare: Revolutionizing Medical Compliance

Digital Healthcare: Revolutionizing Medical Compliance Infographic

Healthcare
Monitor Markets

Seizing the Imminent IoT B2B Opportunity

Seizing the Imminent IoT B2B Opportunity Infographic

Assess Opportunity
Technology & Telecom

Luxury Brand Swiftly Course Corrects to Connect with Affluent Consumers Success Story

Consumer & Retail
Monitor Markets

A Beauty Giant Takes On the Upstarts

A Beauty Giant Takes On the Upstarts Success Story

Assess Opportunity
Consumer & Retail

Consultative Product Testing, Or What to Do When Your Concept is a Bust

Consultative Product Testing, Or What to Do When Your Concept is a Bust Success Story

Assess Opportunity
Technology & Telecom

Accelerating Revenue Growth through Market Focus and Sales Force Effectiveness

Accelerating Revenue Growth through Market Focus and Sales Force Effectiveness Success Story

Business Process Insights
Technology & Telecom

Driving Sales Effectiveness through a Real-Time Predictive Sales Dashboard

Driving Sales Effectiveness through a Real-Time Predictive Sales Dashboard Success Story

Activate Sales
Technology & Telecom

Hard-to-Find Insights Help Major Retailer Reorganize and Thrive

Hard-to-Find Insights Help Major Retailer Reorganize and Thrive Success Story

Business Process Insights
Consumer & Retail

Household Brand’s Battle Plan Helps Beat Competition Success Story

Consumer & Retail
Monitor Markets

Fortune 500 Brand Builds Weapon to Fight Illicit Trade Success Story

Consumer & Retail
Maximize Knowledge

EXPERT EYES: TECH GIANT REMOVES BIAS AND IMPROVES BETA PRODUCT DEVELOPMENT

EXPERT EYES: TECH GIANT REMOVES BIAS AND IMPROVES BETA PRODUCT DEVELOPMENT Success Story

Technology & Telecom
Understand Customers

Apparel and Footwear Company Gets Smart About Segmenting the Market

Apparel and Footwear Company Gets Smart About Segmenting the Market Success Story

Consumer & Retail
Understand Customers

Leveraging BrandMonitor to Manage the Equity of a Nation’s Brand Success Story

Assess Opportunity
Travel & Tourism

How a Leading CPG Company Discovered eCommerce Insights Hidden in Plain Sight

How a Leading CPG Company Discovered eCommerce Insights Hidden in Plain Sight Success Story

Business Process Insights
Consumer & Retail

Telecom Leader Grows Indirect Revenues through Effective Channel Partner Strategy

Telecom Leader Grows Indirect Revenues through Effective Channel Partner Strategy Success Story

Activate Sales
Technology & Telecom

Global Manufacturer Expands Footprint through a Focused Market-Entry Approach

Global Manufacturer Expands Footprint through a Focused Market-Entry Approach Success Story

Assess Opportunity
Industrial

Charting a 5-Year Strategic Growth Plan for a Major Law Firm

Charting a 5-Year Strategic Growth Plan for a Major Law Firm Success Story

Assess Opportunity
Professional Services

New Model for Innovation Success Leads to 20%+ ROI Improvement

New Model for Innovation Success Leads to 20%+ ROI Improvement Success Story

Assess Opportunity
Consumer & Retail

Government Agency Maximizes ROI by Reinstituting the Investment Strategy

Government Agency Maximizes ROI by Reinstituting the Investment Strategy Success Story

Assess Opportunity
Travel & Tourism

Tech Giant Achieves Giant Savings by Optimizing Vendor Operations

Tech Giant Achieves Giant Savings by Optimizing Vendor Operations Success Story

Business Process Insights
Technology & Telecom

Squeeze More From What You Already Know: How a CPG Company Maximized their Research Budget

Squeeze More From What You Already Know: How a CPG Company Maximized their Research Budget Success Story

Consumer & Retail
Maximize Knowledge