What
We Think

We like sharing ideas, inspiration and our experiences helping clients pinpoint opportunities and respond decisively.

Insight is everywhere. Action is everything.

Building an Innovation Pipeline in a Disruptive Category

Building an Innovation Pipeline in a Disruptive Category

Healthcare
Monitor Markets

Break Up Big Tech? New Research Shows Consumers Can’t Agree

Break Up Big Tech? New Research Shows Consumers Can’t Agree

Technology & Telecom
Understand Customers

How FMCG & Retail Can Win in Price-Sensitive Markets

How FMCG & Retail Can Win in Price-Sensitive Markets

CONSUMER & RETAIL
ebook

How Amazon’s Private Label Strategy Changes the eCommerce Playbook

How Amazon’s Private Label Strategy Changes the eCommerce Playbook

CONSUMER & RETAIL
ebook

How Pharmaceutical Companies are Empowering Consumers through a Patient-Centric Approach

How Pharmaceutical Companies are Empowering Consumers through a Patient-Centric Approach

Healthcare
Infographics

5 THINGS UK MARKETERS SHOULD KNOW ABOUT HOW CONSUMERS USE CBD

5 THINGS UK MARKETERS SHOULD KNOW ABOUT HOW CONSUMERS USE CBD

CONSUMER & RETAIL
Healthcare

How far is too far in design innovation?

How far is too far in design innovation?

CONSUMER & RETAIL
Understand Customers

With Big Tech Under Fire, Brand Authenticity is the ‘Trust Bump’ Companies Need Most

Financial Services
Technology & Telecom

Why Relentless Preparation is the key to M&A and New Market Entry

Why Relentless Preparation is the key to M&A and New Market Entry

Assess Opportunity
Monitor Markets

The CBD Revolution: Top 10 Reasons ‘Mood Management’ Brands Should Brace for Impact

The CBD Revolution: Top 10 Reasons ‘Mood Management’ Brands Should Brace for Impact

CONSUMER & RETAIL
Healthcare

NEW RESEARCH SHOWS DATA BREACHES HAVE A RIPPLE EFFECT ON CONSUMER TRUST

NEW RESEARCH SHOWS DATA BREACHES HAVE A RIPPLE EFFECT ON CONSUMER TRUST

Financial Services
Technology & Telecom

Brand Engagement Strategies in Personal Care

CONSUMER & RETAIL
ebook

Winning your customers’ hearts through emotional branding

Winning your customers’ hearts through emotional branding

CONSUMER & RETAIL
Understand Customers

Building Muscle Connection Between Actionability and Activation

Building Muscle Connection Between Actionability and Activation

Activate Sales
Insights

Are Your Customer Personas As Agile As Your Actual Customers?

Are Your Customer Personas As Agile As Your Actual Customers?

Activate Sales
Understand Customers

Winning An Oscar . . . For Your Brand

CONSUMER & RETAIL
Understand Customers

Stop Telling Your Story. Tell Your Customer’s.

Stop Telling Your Story. Tell Your Customer’s.

Activate Sales
Understand Customers

5 Marketing Lessons from the Fyre Festival

5 Marketing Lessons from the Fyre Festival

Travel & Tourism
Understand Customers

How AI is Transforming Healthcare & the Companies Behind the AI Revolution

How AI is Transforming Healthcare & the Companies Behind the AI Revolution

Healthcare
Infographics

Why Agility is the New Decision-Making Mantra

Why Agility is the New Decision-Making Mantra

MAXIMIZE KNOWLEDGE
Monitor Markets

Wealth Management Firm Redesigns Offerings to Maximize Revenue

Wealth Management Firm Redesigns Offerings to Maximize Revenue

Financial Services
Understand Customers

Driving Growth Markets and Renewing Relevance for Mature Brands

Driving Growth Markets and Renewing Relevance for Mature Brands

Assess Opportunity
Healthcare

Digital Healthcare: Revolutionizing Medical Compliance

Digital Healthcare: Revolutionizing Medical Compliance

Healthcare
Infographics

Seizing the Imminent IoT B2B Opportunity

Seizing the Imminent IoT B2B Opportunity

Infographics
Technology & Telecom

Luxury Brand Swiftly Course Corrects to Connect with Affluent Consumers

CONSUMER & RETAIL
Monitor Markets

A Beauty Giant Takes On the Upstarts

A Beauty Giant Takes On the Upstarts

Assess Opportunity
CONSUMER & RETAIL

Consultative Product Testing, Or What to Do When Your Concept is a Bust

Consultative Product Testing, Or What to Do When Your Concept is a Bust

Assess Opportunity
Technology & Telecom

Accelerating Revenue Growth through Market Focus and Sales Force Effectiveness

Accelerating Revenue Growth through Market Focus and Sales Force Effectiveness

Optimize Operations
Technology & Telecom

Driving Sales Effectiveness through a Real-Time Predictive Sales Dashboard

Driving Sales Effectiveness through a Real-Time Predictive Sales Dashboard

Activate Sales
Technology & Telecom

Hard-to-Find Insights Help Major Retailer Reorganize and Thrive

Hard-to-Find Insights Help Major Retailer Reorganize and Thrive

CONSUMER & RETAIL
Optimize Operations

Household Brand’s Battle Plan Helps Beat Competition

CONSUMER & RETAIL
Monitor Markets

Fortune 500 Brand Builds Weapon to Fight Illicit Trade

CONSUMER & RETAIL
MAXIMIZE KNOWLEDGE

EXPERT EYES: TECH GIANT REMOVES BIAS AND IMPROVES BETA PRODUCT DEVELOPMENT

EXPERT EYES: TECH GIANT REMOVES BIAS AND IMPROVES BETA PRODUCT DEVELOPMENT

Technology & Telecom
Understand Customers

Apparel and Footwear Company Gets Smart About Segmenting the Market

Apparel and Footwear Company Gets Smart About Segmenting the Market

CONSUMER & RETAIL
Understand Customers

Leveraging BrandMonitor to Manage the Equity of a Nation’s Brand

Assess Opportunity
Travel & Tourism

How a Leading CPG Company Discovered eCommerce Insights Hidden in Plain Sight

How a Leading CPG Company Discovered eCommerce Insights Hidden in Plain Sight

CONSUMER & RETAIL
Optimize Operations

Telecom Leader Grows Indirect Revenues through Effective Channel Partner Strategy

Telecom Leader Grows Indirect Revenues through Effective Channel Partner Strategy

Activate Sales
Technology & Telecom

Global Manufacturer Expands Footprint through a Focused Market-Entry Approach

Global Manufacturer Expands Footprint through a Focused Market-Entry Approach

Assess Opportunity
Industrial

Charting a 5-Year Strategic Growth Plan for a Major Law Firm

Charting a 5-Year Strategic Growth Plan for a Major Law Firm

Assess Opportunity
Professional Services

New Model for Innovation Success Leads to 20%+ ROI Improvement

New Model for Innovation Success Leads to 20%+ ROI Improvement

Assess Opportunity
CONSUMER & RETAIL

Government Agency Maximizes ROI by Reinstituting the Investment Strategy

Government Agency Maximizes ROI by Reinstituting the Investment Strategy

Assess Opportunity
Travel & Tourism

Tech Giant Achieves Giant Savings by Optimizing Vendor Operations

Tech Giant Achieves Giant Savings by Optimizing Vendor Operations

Optimize Operations
Technology & Telecom

Squeeze More From What You Already Know: How a CPG Company Maximized their Research Budget

Squeeze More From What You Already Know: How a CPG Company Maximized their Research Budget

CONSUMER & RETAIL
MAXIMIZE KNOWLEDGE