MICE Show Asia 2020

The COVID-induced Metamorphosis of MICE Travel at MICE Show Asia 2020

October 2020

COVID-19 has brought the entire tourism ecosystem—including MICE—to a near standstill. The crisis has spurred MICE destinations to undertake a strategy transformation. Destinations need to be attentive to evolving visitor expectations including flexibility and safety. At the same time, they need to attract attendees and ensure commitment. Grail Insights’ Travel & Tourism Director Mayank Nagpal partners with South African Tourism’s Chief Convention Bureau Officer Amanda Kotze-Nhlapo in a LIVE MICE Asia Show 2020 webinar focused on the recovery outlook of MICE.

Watch the MICE Show Asia 2020 recorded webinar that covers:

- How has COVID-19 reshaped the expectations of MICE stakeholders—including MICE buyers and delegates?

- What will inform the recovery of MICE sub-segments?

- How should the sector transform to meet the expectations in a world still in the grips of a pandemic?

Grail Insights supports MICE and other sub segments in the tourism value chain. Find out more about the segment’s changing expectations and be ready for the road ahead. Contact us at hello@grailinsights.com

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