Understand Customers

know what triggers


Knowing your customers and understanding their needs, including latent ones, is the springboard to growing your brand. We help you find them, connect them to your brand, and keep them.

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Segmentation and Buyer Personas

Customers are humans with different needs, behaviors, and motivators. Grail helps you understand what makes carefully defined segments tick, and develop growth strategies by effectively catering to their needs. Underneath the hood, Grail segmentations are powered by a rigorous, empirical process. Using buyer personas that bring customer segments to life, Grail clients nimbly navigate the road ahead, building more effective products and marketing campaigns through an immersive understanding of customer needs

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