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Travel and Tourism

Go forth with
confidence.

Travel & Tourism
INSIGHTS & MARKET
RESEARCH

In an industry navigating uncertain times, we help maximize travel and tourism in the face of changing preferences, intensifying competition, increasing disruptions and shrinking resources.

The travel and tourism sector in 2020 looks nothing like it did a year ago. Remember when the skies were humming and hotels were at capacity? The industry will return, but what ‘return’ looks like will depend on many factors. Geography, for sure. But also brand trust and resilience. Grail is actively working with DMOs and travel adjacent brands to anticipate the new normal and prepare for it. With evolving tastes in travel destinations and experiences, technological disruptions, global events and stiffening competition, both new and established players in the tourism value chain are faced with diminishing returns and eroding market shares. We know this sector is inherently different from other consumer sectors. We understand its discretionary, subjective, and intangible nature, as well as its interdependent products and services. Grail has developed proprietary Travel and Tourism research frameworks that solve for the most pressing challenges in the industry today. We support most verticals in the tourism value chain, ranging from the leading destination marketers to the hospitality industry, with expertise conducting research across continents, for both leisure and business travel.


Grail Insights

We are methodology agnostic. We start with a relentless focus on your business problem, and then find the best way to solve it.  Our made-to-order solutions include a mix of big data analytics, primary and secondary research, and meta-analyses. Our strong modeling skills help you build dynamic tools to explore hypotheses and scenarios, and our visual outputs tell you what you need to know, clearly and concisely.


Grail Insights

Choose Grail

for quick turn projects or for ongoing partnerships where we become an extension of your team, from our offices or co-located at your own.

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