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How Wellness & Mental Health are Driving Innovation in Food & Beverage, Personal Care, and Consumer Technology

How Wellness & Mental Health are Driving Innovation in Food & Beverage, Personal Care, and Consumer Technology: 2021 Trend Report

With no guidebook for how to survive a modern pandemic, people around the world took it upon themselves to find ways to stay well, physically and mentally. No longer a coastal indulgence, wellness became a survival necessity. And brands quickly responded with products that promise restoration, balance, and mood management.

The wellness movement isn’t going away. Consumers aren’t looking to go ‘back to normal.’ They want a better normal, one that includes a focus on self-care. In food and beverage, personal care, and consumer technology, we’re seeing a wealth of product innovation coming from start-ups and established brands alike. This is leading to a V-shaped recovery for ‘wellness’ as an emerging category, with major brands expanding their portfolio and upstarts entering the market with a focus on niche occasions and segments.

What's in this report?

Take a deep dive into how emerging and long-established mental health and wellness brands are responding to consumer needs.

See what food & beverage brands are doing to help their consumers de-stress. Find out about new products and ingredients that support wellness.

Learn what personal care brands are doing to calm the mind and body.

See how consumer tech and wearables have pivoted to improve the mental well-being of consumers.

Find out opportunities for long-term, sustainable strategies in a wellness-minded world.

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Grail Insights helps leading brands navigate the mental wellness market, find opportunities that align with their business, and implement change. Talk to us at hello@grailinsights.com

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