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Don’t Miss Michele’s Talk:

Unlocking Data-Backed Insights : Transforming Ho-Hum Support Functions into Full-Fledged Business Partners

  • date Date Dec 11 2019, Wednesday
  • location Intercontinental Los Angeles Downtown
  • time 11:55 AM - 12:25 PM

What You’ll Learn

  • How the Insights function in an organization can leverage increasingly valuable internal data to make informed business decisions
  • Resolving Myths: Technical solutions vs. insights: the difference between Data Engineering & Data Science, why you need both, but always guided by business analysts
  • A step-by-step approach to conceiving, planning, and building a sustainable solution.

Michele Sachar

Director Strategic Research & Insights Grail Insights

With 20 years of experience, Michele leads Strategy, Insights and Transformation initiatives for her clients in the United States. She began her career at Price Waterhouse as a strategy consultant in the field of Entertainment, Media and Communications, where she led projects such as market and capabilities assessments, strategic plans, and process improvement and redesign. She subsequently held positions at NBC in Quality and at Lifetime Television in New Media.

See You at IA Converge!

Converge is a conference that has been developed for those working in the confluence of primary business intelligence data, behavioral and third-party data sets. It is a collegial forum where those specializing in digital analytics, data science, consumer insights, and market research come together to expand their networks and knowledge.