In an industry navigating uncertain times, we help maximize travel and tourism in the face of changing preferences, intensifying competition, increasing disruptions and shrinking resources.
The travel and tourism sector in 2021 looks nothing like it did a year ago. Remember when the skies were humming and hotels were at capacity? The industry will return, but what ‘return’ looks like will depend on many factors. Geography, for sure. But also brand trust and resilience. Grail is actively working with DMOs and travel adjacent brands to anticipate the new normal and prepare for it. With evolving tastes in travel destinations and experiences, technological disruptions, global events and stiffening competition, both new and established players in the tourism value chain are faced with diminishing returns and eroding market shares. We know this sector is inherently different from other consumer sectors. We understand its discretionary, subjective, and intangible nature, as well as its interdependent products and services. Grail has developed proprietary Travel and Tourism research frameworks that solve for the most pressing challenges in the industry today. We support most verticals in the tourism value chain, ranging from the leading destination marketers to the hospitality industry, with expertise conducting research across continents, for both leisure and business travel.
We are methodology agnostic. We start with a relentless focus on your business problem, and then find the best way to solve it. Our made-to-order solutions include a mix of big data analytics, primary and secondary research, and meta-analyses. Our strong modeling skills help you build dynamic tools to explore hypotheses and scenarios, and our visual outputs tell you what you need to know, clearly and concisely.
for quick turn projects or for ongoing partnerships where we become an extension of your team, from our offices or co-located at your own.
"We were extremely pleased with the quality of insight the team delivered and with the way they helped us think through important positioning and branding decisions. Our senior executives used Grail's powerful analysis when presenting the business case to our board. I highly recommend Grail as a strategic research partner for organizations that are evaluating high stakes decisions."
Henri Joubert - International Business Development Manager, The City Lodge Family of Hotels
"I had an outstanding experience with Grail Insights. As a former strategy consultant, I expect high quality research on deadline. My project had tight deadlines and required a lot of primary research. The Grail team rose to the challenge and delivered results that met and exceeded my expectations on rigor, quality and professionalism."
Asheesh Advani - USA President and CEO, Virgin Money
"The quality of analysis and insights the team provided was exceptional, and they delivered findings in a refreshingly clear and concise format that we could confidently share with colleagues and the executive management team."
Michael Linake - Group Manager: Strategy, Mutual & Federal Insurance Company Limited
"We trusted Grail's ability to simultaneously conduct consumer research in North America, Europe and Asia. The team ensured we asked the right questions and worked seamlessly with our management team and country managers to execute the research. They understood the strategic decisions our organization needed to make and uncovered important insights that have helped guide and validate our global brand strategy and positioning."
Jenny Belknap - Vice President, Global Marketing Origins, a division of The Estee Lauder Companies, Inc.
"I expected that the caliber of insight would be exceptional. What surprised me, however, was the way Grail Insights worked with me as a business partner with extraordinary client management. They were consistently organized and stayed on top of my deadlines and requests so I didn't need to. Anyone looking for a strategic research partner that understands business decisions and provides exceptional client service should give Grail a try."
Danielle Boudreau - Director of Investor Relations, New Profit Inc.
"Access to unbiased information about our target markets is critical for making strategic decisions. Grail Insights understands the importance of scrutinizing data sources and delivers credible answers to our market intelligence questions. Their teams are diligent and thoughtful in their approach and simultaneously able to meet our urgent timelines."
Stephen Catanzano - CEO/President, Safecore, Inc.
"Grail is insightful, efficient, and very easy to work with. They think and operate on our level and are quick to understand our needs, flexible about accommodating scope changes and able to turn around deliverables rapidly (many times overnight)."
Margaret Covell - Managing Director, Strategic Resources Group, Thomas H. Lee Partners
"Grail helped with the expansion of one of our portfolio companies. They provided extremely specific details (e.g., which companies and which people we could target) without the transaction cost (time and money) of a large consulting engagement. In a little over a week we had everything we needed in a very concise format. This is exactly the kind of support we want to provide to our portfolio companies: fast, actionable and cost-effective."
Charles Yoon - Principal, Monitor Clipper Partners
"Grail gives us the leverage we need to keep our strategy group focused on higher-level activities that are core to our business, and provides us with the research and data essential to making strategic decisions. The quality and execution of their work is superior and we feel confident in their ability to understand our requests and deliver good results. Their team is very professional, communicative and responsive. We view the Grail team as a trusted partner that has added significant value to our organization."
Matthaeus Rimpler - Director Group Strategy, Philips Electronics
"We needed accurate market intelligence about hard-to-reach regions where there was very limited publicly available information. The Grail team worked closely with us to understand the specific questions we had about each region and the decisions we needed to make. They applied a variety of research techniques to gather and validate data. The quality of analysis and insights they provided was exceptional, and was packaged and delivered in a workshop format which ensured that our questions were answered and our team could quickly and confidently make decisions about each region."
Greg Maud - Manager, SCAW Metals Group
"Grail helped us move quickly, from goal setting to an actionable project plan. The clarity of roles and expectations across organizations was exceptional and really helped us to work as partners."
Mike Dean - Product Manager, Microsoft Corporation
"Grail delivered in a short space of time on a complex piece of work. High quality analytics, deep insights and a top-notch consulting team were deployed; combined with continuous communications about progress as well as a real understanding of our needs. I can say that my expectations were exceeded."
Dr. Louis Carstens - Group Strategist, African Bank Investments Ltd.
"Grail Insights was accessible and proactive as they guided our team through constructive thought-partnering and analytical-planning. They designed and managed all market research components and then presented a final business case and insights to management and the board. In a matter of weeks, Grail delivered important data and insights on whether a new sales channel would be successful, how much new business it would generate, and what customers should be targeted. It was impressive."
Sarah Barnes - Vice President of Marketing, Daily Bread
"Grail Insights was highly flexible during the project, adjusting their work plan from 3 weeks to just over 2 weeks due to our negotiations with the target company. In this timeframe, they provided us excellent research, including surveying over 800 customers, that yielded very essential insight to support our investment decision. We'd readily call Grail again when facing our next investment decision."
Douglas D. Rohall - Rohall, Managing Director, JMH Capital
"Grail 1) asked the right questions, 2) organized a lot of data in a way that revealed a lot of insights 3) presented data at regular intervals for feedback and course correction, 4) project managed perfectly, 5) were transparent about scope and expectation, and 6) thoroughly professional. Overall we were impressed with the output and solid insight, backed by solid examples and sound research."
Adarsh Hariharan - Senior Project manager, Microsoft
"Grail helped us with projects that form the cornerstone of our strategy. They helped us lay out our path for growth and have assisted us in making informed choices related to our target markets and segments, the associated marketing investments and the underlying synergistic partnerships."
Chief Strategy Officer - Destination Marketing Organization
"Grail supplied us with difficult-to-obtain competitive insights that made it possible for us to provide informed guidance to our retail client regarding the optimal organizational structure and spend."
Principal - Management Consulting Firm
I’d like to receive occasional news and insights from Grail.