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How We Work

intelligence that moves your
business forward.

How We
Work

Consultants. Analysts. Marketing scientists. Information designers. Data scientists. Technologists. We're a diverse team with a shared passion: uncovering the insights that help move your business forward.

Consultative Design

Consultative Design

Our consulting DNA means we're fixated on the business decisions you need to make. We chart the most intelligent course to get you there from where you are today, whatever it takes. No boilerplate. No black boxes.

Holistic Insight

Holistic Insight

We gather data from both readily available and hard-to-find sources, whether it's public, syndicated or internal. We fill the knowledge gaps through primary research. And then we integrate all the information, distilling the insights that help you take action with confidence.

Custom Engagement

Custom Engagement

Our global team is ready to scale, with speed, flexibility and efficiency. We work as a long-term extension of your team or a strategic short-term partner. As you wish.

On-Point Deliverables

On-Point Deliverables

Our clients need answers and a plan of action, not a hundred pounds of cross tabs. So we deliver to-the-point presentations, rich in visuals and infographics, interactive outputs, dashboards and ongoing bite-sized content.

Communities Communities
Crowd Sourcing Crowd Sourcing
Data Science Data Science
Desk Research Desk Research
Diaries Diaries
Ethnography Ethnography
Expert Interviews Expert Interviews
Focus Groups Focus Groups
Implicit Research Implicit Research
Machine Learning Machine Learning
Mystery Shopping Mystery Shopping
Neuroscience & Biometrics Neuroscience & Biometrics
Remote Eye Tracking Remote Eye Tracking
Social Media Analytics Social Media Analytics
Surveys Surveys
Video Analytics Video Analytics
Virtual Reality Virtual Reality
Web Analytics Web Analytics

In 135+ countries.
In 50+ languages and counting.

Grail Insights

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