TOURISM IN TIMES OF CRISIS AND BEYOND AT ITB & MICE SHOW ASIA VIRTUAL 2020
MICE (Meetings, Incentives, Conferences, and Exhibitions) travel is crucial to tourism destinations and a key driver of economic, intellectual, and cultural growth. COVID-19 has brought the entire tourism ecosystem—including MICE—to a standstill. UNWTO predicts that the overall tourism volumes could contract by ~80% in 2020. Our consultations with the ecosystem stakeholders and convention bureaus assert that some segments of the sector are particularly vulnerable and could face irreversible damage. Others, with prudent interventions, could weather the storm.
Understandably, most destinations are itching to resume MICE activity as soon as safe travel is possible. But the ecosystem is fragile. Destinations will need to carefully align their strategies to the recovery outlook of MICE sub-sectors. Not all sub-sectors will recover, and the rate and pace of recovery will be uneven.
What's in this eBook?
The recovery horizon of the MICE sub-sectors How various MICE sub-segments are expected to recover Strategies destinations and ecosystem players can adopt to expedite recoveryGrail supports most verticals in the tourism value chain. Let us help you navigate your road to recovery. Contact us at hello@grailinsights.com
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