User-centered design and development is the secret to creating a great customer experience. A great experience solves a problem, drives repeat visits, and fills shopping carts.
User Experience (UX) Research puts your customer at the center of design and development. Be it a product, app, website, SaaS platform, or in-store experience, UX Research will help you design with your customers' goals in mind. What challenges do your customers need to solve? Does your product experience solve a problem or generate more? Is your product easy to use? Don’t rely on assumptions. Get answers with UX Research.
UX Research helps you identify the right problems to solve and provides data to inform how to solve and prioritize. A UX researcher knows how to deploy the right research methods to uncover the root of user problems, identify unmet needs, and reveal gaps in current product solutions.
Usage data is great, but it’s not enough. Usage data can tell you where your customers are going, how they got there, and what they did or did not accomplish. But it can't tell you why they go to particular areas, why they chose a particular path, and why they did or did not accomplish what they set out to achieve. There is much more to UX Research than knowing how a task is performed. We identify roadblocks to ensure your customer gets to their goal. We help you build 'moments of delight' in the customer journey and find opportunities to create more.
UX Research provides behavioral observations and assessments of your current and/or potential customers. It untangles perplexing results in your usage data and tells you where the experience falls short of its potential. UX Research is the key to leading your customers to where you want them to be and to the actions you want them to take, on their terms. The best experiences are ones where users are in the driver's seat.
Your team already has enough to do. We empower your team to do what they do best: create great user experiences. We'll get the answers they need to make that happen. We work with Marketing, Research Teams, UX/Product Designers, Product Managers, Data Scientists, and Engineers. Often it's a combination of teams that are all listening to the voices of your customers. We deliver insights that align strategies, build momentum, and move development forward.
We’re realists. We know the development process is rarely neat and tidy. Timelines are tight. Budgets are tighter. Development take detours. Stages overlap. We can support you end-to-end across your development cycle, or jump right in at any stage of development. It all depends on your needs.
Opportunities to boost the user experience happen at multiple points in the development cycle. We look at it as a three stage process.
UX research in the Discovery phase is crucial for setting you up for success, before making big investments in design and development. This means that early on, you’ll have insight into the benefits and barriers of your idea through the eyes of your customers. We'll help you answer critical strategic questions and replace assumptions with facts so you can make informed decisions about your product strategy.
Most of our clients need an agile and iterative research approach. Being creative and flexible is what we do. Find out how easy and intuitive it is to use your platform. Verify that it solves your customer’s problem. Know how to leverage language for marketing your product. We’ll put your customer at the center of development, from napkin sketches to fully functioning interfaces.
Pre-launch is the time to get practical and tactical. Live product research is essential for knowing whether your product does what is intended and why. Or why not. We will get you prepared for success by prioritizing backlogs to ensure product adoption, find bugs that need an immediate fix, and triage optimizations for later. Post-launch, now you’ve got real user data and additional inputs that can quickly help you address any shortcomings.
Customized and actionable deliverables for Designers, Engineers, Product Managers, Marketers, and more
Compatible with your workflows & your timelines