A global medical devices manufacturer was in a disruption minefield. New competitive products were popping up everywhere. They needed a competitive strategy. That meant a clear map of their competitors' innovation pipelines as well as those of allied industries. Without it, they couldn’t build their own, and their leading-edge medical devices would not stay that way for long.
Creating a competitive strategy began with Grail's ‘Technology Scan’ framework. We rooted out imminent innovations in competitive technology in the US, Europe, and China. The first step was identifying the ongoing R&D activities of both global and regional players. Next was a comprehensive assessment of upcoming disruptions within the product space. We looked at competitive patents already filed. We poured through academic papers boasting revolutionary innovations. Finally, we talked to industry pros and subject matter experts. And we held a series of internal workshops with clients and stakeholders.
The final Technology Scan compared innovation scores for each product feature. It also included an innovation index for upcoming technologies. This showed how innovations were trending. The client now had a searchable database of 200+ technologies. It was searchable by geography, need area, product, technology type, and commercialization stage.
No more minefield. Armed with new intelligence, R&D and Marketing teams identified the top five technologies to pursue and integrate into their product portfolio. Product teams quickly developed proof of concept ideas that are already in test markets.
Need a closer view of the innovation landscape for your competitive strategy? Contact us about a Technology Scan at firstname.lastname@example.org
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