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Insights that open


As competition grows, the world shrinks—and new opportunities become harder to find. We assess potential growth areas and help chart your route into new markets, whether it’s through organic entry or acquisition.

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Market Entry Assessment

Entering new markets presents high rewards...and high risks. A brand’s formula for success in one category or geography is not necessarily extensible in linear ways (#Zippo The Woman perfume). We help businesses closely assess and hedge risk by creating an all-encompassing, geographically nuanced assessment of the industry landscape, market trends, competition and alternative products/services.

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